Last night we hosted our annual function to thank clients for their valuable support as well as to present the Maritime Newsmaker of the Year Award. The award aims to recognise individuals, companies or organisations that have garnered media attention that depicts the maritime industry in a positive way. It recognises those who have successfully showcased the industry to a wider mass audience – and in so doing have positively marketed the industry as a potential employer or career opportunity to a new generation.
Last year something happened that took me by surprise. Suddenly the world and the media became fascinated with the maritime skills and expertise of a South African who had been hand-picked to lead one of the most publicised wreck removal projects of recent years.
Locally and internationally he suddenly became a maritime celebrity as he showcased not only his own knowledge and expertise, but assembled a team of South African individuals and companies to lift the Costa Concordia under the watchful eye of the world.
Television and print media flocked to the sight of the wreck and Nick Sloane and his team must have generated more airtime and print space for the significant talent that we have than any marketing campaign could have dreamed of doing. Notwithstanding the tragedy of the shipwreck; the ensuing story of maritime ingenuity is a good one to tell.
My hope is that many of our youth would have been awoken to the wide variety of potential careers that are open to them in the industry. Careers that are demanding but immensely rewarding.
But I guess the day I happened to pick up a GQ magazine at a guesthouse to find Nick Sloane staring back at me, was the day I really realised he had helped capture media attention for maritime news that extended beyond the normal tragic story of a shipwreck to give people a real glimpse into the salvage, diving, engineering and pollution prevention sectors that seldom get a media nod of approval.
Unfortunately Nick was still on site at the wreck and remains focused on the job at hand – and so could not join us last night to receive the award. He did, however, send this message:
“I am extremely humbled to be named such a figure and would like to accept this on behalf of all South Africans involved in the offshore and salvage industry. I believe that our seamanship and work ethics are starting to be appreciated on a global basis. I would also like to thank my wife Sandra and three children for allowing me to follow my passion. From all 330 team members on the Costa Concordia at this time thank you for thinking of us in this way. I hope that we refloat mid July and that I can get home by August.” -: NICK SLOANE