Conference Call

The fact that “some 90 per cent of trade is carried by sea” is the most over-used statistic at maritime conferences. If you are that way inclined, you may be tempted to create a drinking game out of how many times this is presented during any given conference programme. Maritime professionals just love this fact – we highlight it every chance we get. Enough already!

Use this pearl of wisdom in non-maritime related forums or at dinner parties with your accountant friends where such information is still likely to astound your audience, but for heaven’s sake – those of us working in the industry know this already  – and would counter this as an exact statistic anyway.

Unfortunately this highlights another issue relating to conferences, workshops, exhibitions, summits and expos. There are just so many of them and a great deal of them are pulling the same speakers and addressing the same topics. The question has to be: how do members of the industry choose which event to support and attend without resorting to FOMO* as a decision making tool?

With all due respect to industry-related magazines – we offer little assistance to industry in this regard. Most conferences approach us to be “event partners” to gain some free advertising and promotion before and after the event. In exchange we are offered the opportunity to dish out our magazines; a delegate pass and our logo on their promotional material as a media partner.

Conferences are seldom selective in choosing their media partners and publications usually accept every partnership they are offered – oftentimes with no intention of attending, but with every intention of getting rid of back issues that we are too emotionally attached to to send for recycling.

Make no mistake – there are still some very good conferences on the calendar and not everyone attends these events to absorb presentation after presentation. Often the real value lies in the networking opportunities and the card exchanges. It’s in the opportunity to sit next to someone you have never met before and develop a new connection.

It is, of course, an added bonus if the material presented blows you away. Sadly not much is done by conference organisers to really mould and shape their programmes. I realise it’s probably difficult when they only receive the content of Power Point Presentations at the last minute (and sometimes even as the speaker walks into the conference venue).

But I do feel that the organiser has the responsibility to their delegates (who are often paying a good few thousand to attend) to play a stronger role in content delivery. Not everyone has the ability to develop and present a paper – and the vetting process should go beyond a person’s job title at a specific company or entity.

By way of comparison – it would be like an editor of a magazine accepting article contributions without reading them and simply sending the magazine off to the printer without verifying that content is not repeated; is relevant and of a decent quality.

So my goal for the year is to engage with event organisers and delve a little deeper into what the calendar holds in the hope of providing some definitive feedback to the industry at the end of the year.

*FOMO: Fear OF Missing Out – accepted abbreviation amongst social media platform users. 

 

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